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Lipman’s core business is in both wireline and wireless point of sale terminals and transaction solutions. Today, Lipman USA Inc. is the third largest manufacturer of POS equipment in the US, holding a market share of approximately 10-15% of the wireline market. However, in Wireless Terminals, Lipman is the undisputed market leader with over a 95% market share. Lipman has also began to branch out into other vertical markets and our product line now includes updated Electronic Cash Registers as well as ATM and Scrip technology.
Our goal has always been to provide the technologies our customer’s require. All of our POS equipment, ECR’s and ATM’s are manufactured under the NURIT brand name. We offer a complete line of POS terminals, each offering our customers functionality to meet their specific needs. From simple transaction processing (credit/debit/gift & loyalty) to the highest standards in security & wireless transaction processing, Lipman’s product line offers something for everyone.
As our products continue to mature, one thing that is never compromised is quality. Customers and merchants are consistently complimenting us on the quality of our terminals and the fact that they ‘never break’. Because we are a global organization, we can optimize the engineering resources in design centers around the world helping decrease the time to market. In fact, it is widely known that Lipman has one of the fastest times-to-market from a product development to delivery perspective in the industry.
We also realize the importance of offering added value to our customers, but not at the expense of core business. We have taken the steps to partner with value-added service providers to provide our sales channel with bundled solutions that enhance the core offering. In taking this approach we are able to focus on core development while offering customers additional services that enable them to create recurring revenue opportunities and additional sales. Through our sales training, reward and partnership programs, we offer our customers more value for their money.
Once primarily focused on the manufacture and sale of POS hardware, Lipman has evolved to be a true transaction solution provider. By offering our customer’s a complete solution that includes everything from hardware and software to support and training. Lipman is a “one-stop-shop” for POS technology.
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